beIN SPORTS Announce Partnership with The Basketball Super League and The Basketball League

This alliance has been powered by Sport- Media Marketing.

The first premier professional live competition will air on

Thursday 28th December – 7PM ET – London Lightning vs Sudbury Five

Saturday 30th December – 7PM ET – Sudbury 5 vs. KW Titans

Tuesday 2nd January – 7PM ET – London Lightning vs. KW Titans

Saturday 6th January – 7PM – Sudbury Five vs. Montreal Tundra

Thursday 11th January – 7PM ET – Montreal Toundra vs. London Lightning

MIAMI, FL – December 21, 2023 – beIN SPORTS today announced a partnership with The Basketball Super League (BSL) and The Basketball League (TBL) to bring their thrilling basketball action to a worldwide audience. This unprecedented collaboration will significantly enhance the visibility and reach of both leagues while delivering top-tier basketball entertainment to fans across the globe.

The Basketball Super League (BSL) and The Basketball League (TBL) have steadily gained recognition as premier basketball leagues in their respective regions. The BSL is a premier professional basketball league based in North America, known for its high-level competition and star-studded rosters. The Basketball League (TBL) has established itself as a prominent platform for emerging talent, featuring teams across the United States and Canada.

“As we continue to deliver high-quality content and unique viewing experiences in North America, the new partnership with BSL and TBL demonstrates our commitment to enhancing our programming lineup with fast-paced, action-packed sports,” commented the Managing Director for beIN SPORTS North America, Antonio Briceño.

Fans from all over the world will now be able to enjoy the thrilling basketball action, showcasing the incredible talent and competitiveness of both leagues. beIN SPORTS will also provide state-of-the-art production support to elevate the viewing experience for fans, with high-definition broadcasts and comprehensive coverage of BSL and TBL games.

“Our partnership with beIN SPORTS marks a pivotal moment in the Basketball Super League’s history. We are thrilled to bring the excitement of BSL basketball to fans worldwide and showcase the incredible talent within our league,” said BSL President, David Magley, BSL President.

“The Basketball League has always been committed to providing a platform for emerging talent to shine. Teaming up with beIN SPORTS will allow us to share our passion for basketball and the development of rising stars with a global audience,” added BSL CEO, Evelyn Magley.

About Basketball Super League (BSL)

The Basketball Super League (BSL) is the premier professional basketball league based in North America. With a rich history of competitive play, the BSL features top talent from around the world, delivering thrilling basketball action to fans both locally and internationally.

About The Basketball League (TBL)

The Basketball League (TBL) is a prominent platform for emerging basketball talent, with teams across the United States and Canada. The league has gained recognition for its commitment to fostering talent development and providing a competitive basketball environment.

About Sport-Media Marketing:

 Sport-Media Marketing, a company with over 28 years of experience in sports advertising, media and sponsorship in North America.


 beIN SPORTS offers viewers world-class sports content and entertainment across multiple platforms including TV channels beIN SPORTS and beIN SPORTS en Español, live streaming on beIN SPORTS CONNECT and free channels, beIN SPORTS XTRA and beIN SPORTS XTRA en Español. A cornerstone of beIN SPORTS is its unrivaled live soccer coverage, which includes live matches from Ligue 1, Copa Libertadores, Copa Sudamericana, Recopa Sudamericana, Turkish Süper Lig, Africa Cup of Nations, CAF Confederation Cup, CAF Champions League and International Friendlies as well as news and in-depth analysis of all the top leagues from around the world. In addition to soccer, beIN SPORTS serves as a haven for fans of padel, wrestling, mixed martial arts (MMA), skiing, motorsports, and basketball, among others.

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Media Contacts

Desiree Ramos

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