The BSL, modeled on the premiere professional soccer league in Europe, hits the court in 2024 across the United States and Canada with national sponsorship deals and international broadcast partners. 

KITCHENER–  The Basketball League — currently the fastest-growing professional sports league in North America — has unveiled the details of a new league that will consolidate it as the option of choice for basketball fans outside of markets served by the NBA and NBA G league. The Super Basketball League will be a premium league bringing together the best-performing players and teams from The Basketball League, NBL Canada and beyond, with 10 to 12 teams in markets including New York, Pennsylvania, Ohio, Indiana, Michigan, Newfoundland, The Maritimes, Ontario and Quebec. 

“The Super Basketball  League will be a premiere league that players aspire to get into and stay in longer – a true destination league,”  explained league CEO Evelyn Magley, adding: “the season will begin earlier and last longer, the venues will be larger, with a minimum capacity of 2,500 and the players’ wages will be higher, with no salary cap.” 

The new league has already drawn the attention of major national sponsors, and an international online broadcast partner with reach into countries across North America and Europe. Negotiations with these partners has begun, with further details to be announced soon. 

“This new league, with the sponsors and broadcast partners we are in discussion with,  represents a tremendous business opportunity for our market partners,” explains TBL President David Magley, “we’ll be playing more games at home, giving these partners more chances to reach and leverage their connections with their hometown fans. Our model is to help create profits in-season right away, making us unique in professional sports.”

At the press conference, The Basketball League also announced a 10-year agreement with sponsorship marketing partner Sport Media Marketing inc. of Montreal. The new partnership will see the company forge sponsorship marketing opportunities between brands in the U.S. and Canada and the professional basketball leagues that will now include 60 teams . In order to maximize visibility and opportunities for TBL and partner brands, Sport-Media Marketing and its partners will create a new, dedicated digital network and a 360• offer to reach the burgeoning number of basketball fans across North America. 

The Basketball League prides itself on its strong connection to community and commitment to helping its players become fully-rounded individuals. It will continue to stay true its mission with the creation of The Super Basketball League. 

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David Magley, President, TBL, (941) 685-5965,

Tony Babinski, President, The Kornelius Group, (514) 267-1520

Alexandre DePatie, Sports Media Marketing inc, (514) 945-7877 

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